The HIP Investor. Make Bigger Profits by Building a Better World

A new breed of investing that combines making more money and making a difference First there were the «Profiteers,» investors who sought to make money regardless of the cost to society. Then came the «Do-Gooders,» investors who avoided «bad» companies and supported «good» ones, based on philosophy over financials. Now this book introduces a brand new breed of investor: The HIP Investor. Written for those who want to profit handsomely while also building a better world, it will help you discover companies that are boosting the bottom line by solving key human needs through innovative products and services-benefiting customers, engaging employees, and delivering sustainable…