Prodigal Sons and Material Girls. How Not to Be Your Child's ATM

In today’s society many young people have lost sight of the value of money and seem to believe that money really does «grow on trees.» Part expose and part survival guide, Prodigal Sons and Material Girls addresses the nagging issue faced by many parents today – why do their children have such unrealistic expectations about money? The book is divided into two comprehensive parts. Part I outlines the disturbing facts about America’s possession-crazed youth and the society that has distorted their views. You’ll be introduced to everything from the «three-headed monster»—a high-powered triumvirate of consumer products companies, media conglomerates, and advertising agencies …