The Big Man of Jim Beam. Booker Noe And the Number-One Bourbon In the World

Lessons on product, quality, innovation, and longevity from the «First Family of Bourbon» The Big Man of Jim Beam delves into the life and times of legendary distiller F. Booker Noe III, grandson of Jim Beam and father of the bourbon boom. A true American original who left his mark on everything he did and everyone he met, this charismatic, opinionated man turned the Jim Beam company into the world's largest bourbon distillery and secured his product's place in the cultural psyche. This book tells his story, from growing up in the «First Family of Bourbon» to becoming master distiller, offering insights and guidance for creating brands and products that stand the test of …